Marketing Strategies for the Small Business Short Courses
The Marketing Strategies for the Small Business short course is ideally suited to business owners who wish to grow their business through better marketing. This Marketing Strategies for Small Business course covers the basics of marketing theory and methods, and focuses upon the practical application of marketing tools and techniques to the small business environment. Topics include market research principles; marketing strategies on a limited budget; on-line and off-line approaches to marketing and promotion; making the most of customer data and growing your business through relationship marketing.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Wednesday 3 October 2012 | 18:30 - 20:30 | 10 weekly classes | £350.00 | CE1772 | Enrollment Closed |
| Wednesday 23 January 2013 | 18:30 - 20:30 | 10 weekly classes | £350.00 | CE1772 | Apply Now |
Tutor Info
Saud Ahmed
Eligibility
An interest in marketing and small business management or starting a business.
English Requirements
Applicants of this Marketing Strategies for Small Business must be proficient in written and spoken English.
What will I learn?
- To understand the basics of marketing theory.
- To understand the benefits of using marketing strategies.
- To apply marketing strategies to a small business.
- To evaluate marketing strategies.
- To understand on-line and off-line marketing.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.Recommended Reading
Williams, S. (2000) The Small Business Guide. London: Penguin
Additional reading will be suggested during the course.