Market Research Short Courses
The short Market Research course will introduce the key principles and practices of market research. The whole research process will be covered, from understanding research requirements through to recommending a way forward based upon findings. A variety of qualitative and quantitative research techniques will be taught on this Market Research course, supported by case study examples of actual market research projects that have been conducted in major businesses.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Monday 3 October 2011 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1764 | Course Cancelled |
| Monday 16 January 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1764 | Apply Now |
| Monday 23 April 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1764 | Course Cancelled |
Tutor Info
Purnima Mehta joined City University London as a Visiting Lecturer in September 2006. She currently teaches on a variety of business programmes like Leadership and Management; Sales Management and Market Research.
Prior to embarking on a career with City University she was a Principal of a Business School in India. She holds an MCom from Rajasthan University, India; MPhil in Marketing and MA in Human Resource Management from the University of Westminster. She also holds a degree in Education from India and a Certificate in Academic Practice from City University London.
Purnima helps people to learn and trains them to practice successful business strategies in their areas of work and interest.
English Requirements
Good written and spoken English.
What will I learn?
- To understand the basic principles and practice of market research.
- To understand qualitative and quantitative research.
- To understand the key elements of the market research process.
- To understand how to apply the tools and techniques of market research.
- Apply the tools and techniques of market research to a specific task.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.
Recommended Reading
Wilson, A (2002) Marketing Research: An Integrated Approach, FT Prentice Hall
Hague, P, Hague, N and Morgan, C (2004) Market Research in Practice: A Guide to the Basics, Kogan Page