Making Music Work: An Introduction to the Music Industry Short Courses
At a time when the music industry has never been more full of opportunities, this music industry course provides a comprehensive overview of the current UK landscape and is directed at aspiring and established musicians, producers, promoters, managers and technicians.
The music industry course looks at traditional music business models in the context of current trends and issues facing the music industry.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Wednesday 5 October 2011 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE2388 | Apply Now |
Tutor Info
Harry is a physical and digital marketing strategist and creative industries entrepreneur with more than twenty years experience on the front-line of independent music and entertainment production and marketing.
He began freelancing in network television news production, working as a satellite production coordinator for ABC News, CBS, NBC, Associated Press and ITN International whilst managing an evening and weekend career running nightclubs and raves in London and Bristol including All Back To Mine and Gaia.
In 1998 he read an MBA in Entrepreneurship and Innovation at Imperial College, London and his thesis "The Download Road to Where?" was one of the first academic papers to pose a strategic argument for multi-tiered streaming subscription services as a more resilient commercial model than downloading.
On graduation he joined Eunite - The Convergence Company and directed their music and entertainment strategic thinking and builds of white label personalized content media players, streaming media applications, internet radio stations, bluetooth and mobile media applications and social networking hybrid platforms that fused email, stored media and voting/sharing interactivity. The company grew rapidly and was acquired by N Brown Group plc in 2002.
Harry then formed Freeport Entertainment, an artist management company representing One Minute Silence, Pink Punk, Norquay and The Strangers. He also created the social enterprise Urban Collective that since 2004 has helped more than 700 young people across the UK achieve their aspirations towards a career in the music industry.
Harry remains at the forefront of physical and digital strategic thinking and marketing in the entertainment industry and he now lectures in Music Business and Digital Music Marketing at City University, London Metropolitan University, Brighton Institute of Modern Music, SAE College and has most recently been made Head of Music Business at Tech Music School.
Eligibility
This music industry course is open to those who have some experience working in the music industry and for others who have yet to work in the industry.
English Requirements
A good understanding of written and spoken English is useful.What will I learn?
You will be able to identify the structure, size and main markets of the global music industry and the role and relationships of music industry professionals and associations in the UK market.
You will be able to select the product chain (pre-production to market place) and the cost-benefits of each music carrying format for different music acts and understand the legal structure of the music industry, the main components of artist contracts and the current legal issues and the role of publishing and the flow of royalties from relevant organisations.
You will also be able to evaluate the choice of business structure, the role of business planning and the keeping of financial records for a small music business, and identify the relevant skills and attitudes required for a career in the music industry.
Teaching and Assessment
This course is not assessed formally with an essay or project. It is taught through lectures, discussions, guest speakers and further reading and examples to explore between classes.Recommended Reading
While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.
Bagehot , R. & Kanaar, N. (1998) Music Business Agreements. Sweet & Maxwell, second edition
Harrison, A. (2006) Music the business: the essential guide to the Law and the Deals (Virgin)
Ashurst, W. (2000) Stuff the Music Business: the DIY guide to making it (Sanctuary Publishing)
Davis, S & Laing, D. The Guerilla Guide to the Music Business (Continuum)
Passman, D.s. (2008) All You Need to Know About the Music Business (Penguin)
Harrison, A. (2008) Music: The Business - The Essential Guide to the Law and the Deals (Virgin Books)
Kusek, D & Leonhard, G (2005) The Future of Music: Manifesto for the Digital Music Revolution (Omnibus Press)
Music Managers Forum (2003) The Music Management Bible (Sanctuary Publishing Ltd)