Digital Marketing: An Introduction Short Courses
This entry-level course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers, and individuals who want to take advantage of new marketing techniques. The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.
|Start Date||Start Time||Duration||Cost||Course Code||Apply|
|Monday 1 October 2012||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Course Full|
|Tuesday 2 October 2012||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Course Full|
|Monday 21 January 2013||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Apply Now|
|Tuesday 22 January 2013||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Apply Now|
|Monday 29 April 2013||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Apply Now|
|Tuesday 30 April 2013||18:30 - 20:30||10 weekly classes||£350.00||CE1794||Apply Now|
Martin Deal holds an MBA and has been teaching at City University London for the past nine years. He has extensive experience with owners/managers of small business enterprises. He runs his own companies and advises small businesses on many aspects of business including the use of Digital Technology and Marketing techniques.
This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial.
Applicants of this Digital Marketing course must be proficient in written and spoken English.
What will I learn?
- To understand how to undertake market research and construct a marketing plan.
- To understand how to create and establish an online identity.
- To appreciate how to plan web design and presence to identify how to establish on line sales and customer support.
- To be able to recognise electronic and mortar marketing techniques and principles.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.
- Kotler, P. (2001) Kotler on Marketing, Free Press
- Castells, M. (2002) The Internet Galaxy: Reflexions on the Internet, Business and Society, Oxford University Press
- Negroponte, N. (2000) Being Digital, Vintage Books
- Chaston, I. (2001) e-Marketing Strategy, McGraw-Hill Publishing
- Haig, M. (2001) The e-Marketing Handbook, Kogan Page
- Hanson, W. (2000) Principles of Internet Marketing, South-Western Publishing
- Kotler, P., Postma, P. (1998) New Marketing Era: Marketing to the Imagination in a Technology Driven World, McGraw-Hill Education
- McDonald, M., Wilson, H. (2002) New Marketing: Drive the Digital Market or it will drive you, Butterworth-Heinemann
- Richardson, P. (2001) Internet Marketing: Readings and Online Resources, McGraw-Hill International Edition
- Smith, P.R., Chaffey, D. (2005) E-marketing Excellence, Second Edition, Butterworth-Heinemann
- Don Peppers and Rogers (Martha Rogers)
- Goldenberg, B.J. (2002) CRM Automation, Prentice Hall
- Greenberg, P. (2004) CRM at the speed of light, Third Edition, McGraw-Hill Osborne
Please note that later editions may be available. Further resources will be recommended by the tutor.