Advanced Marketing  Short Courses

For those familiar with marketing concepts, this Advanced Marketing short course looks closely at advertising, PR, finance for marketing and product management, as well as competitive marketing strategies. The Advanced Marketing course also covers the market research principles and practices, marketing communications processes together with planning and financial models associated with marketing. Students will prepare a marketing research brief and communications plan, profitably manage a product in a classroom exercise and construct a number of financial models.

Course Information

Dates and Fees to be confirmed

Eligibility

Completion of Marketing Short Course or equivalent.

English Requirements

Applicants of this Advanced Marketing Course must be proficient in written and spoken English.

What will I learn?

  • to recognise a number of financial models associated with marketing
  • to understand the basic principles of product management and its life cycle
  • to appreciate marketing qualitative and quantitative research methods and practices and setting up a market intelligence system
  • to understand marketing communications processes and planning in terms of TV, press advertising, radio and direct marketing
  • to understand a simple guide to the finance issues that face marketing managers

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.

Recommended Reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

Knight, P. (2004) Highly Effective Marketing Plan, Pearson Education

Hall, D. (2002) Doing the Business, Virgin Books (Chapters 5, 6, 7)

Application Deadline: