For those familiar with marketing concepts, this Advanced Marketing short course looks closely at advertising, PR, finance for marketing and product management, as well as competitive marketing strategies. The Advanced Marketing course also covers the market research principles and practices, marketing communications processes together with planning and financial models associated with marketing. Students will prepare a marketing research brief and communications plan, profitably manage a product in a classroom exercise and construct a number of financial models.
Dates and Fees to be confirmed
Completion of Marketing Short Course or equivalent.
Applicants of this Advanced Marketing Course must be proficient in written and spoken English.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.
While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.
Knight, P. (2004) Highly Effective Marketing Plan, Pearson Education
Hall, D. (2002) Doing the Business, Virgin Books (Chapters 5, 6, 7)