Publishing as a business

Publishing is primarily a business, and commercial understanding is necessary for all publishing professionals.

This module aims to provide you with an understanding of:

1) the underlying business structures governing the book and electronic publishing industries;

2) the relationship between the creative processes of publishing and the generation of sales revenue;

3) the management structure of publishing companies;

4) publishing decision-making processes, and;

5) the national and global business structure of the publishing industry.