Alumni take centre stage
How can a university engage its diverse audiences, from prospective undergraduate students to major employers, from working professionals to over 17,000 current students? For City, the answer is through harnessing the power of its alumni network.
As City Magazine goes to press, the University's Marketing & Communications team is launching a major promotional campaign built around inspiring alumni stories. Designed to strengthen the University's identity and support student recruitment, the campaign focuses on how studying at City can provide firm foundations for professional success.
Featured alumni include Pim Baxter (MA Arts Administration, 1989), Deputy Director of the National Portrait Gallery and Lay Cannon of St Paul's Cathedral; Keith Abel (PG Dip Law, 1987), founder of organic food delivery company Abel & Cole; and Vivian Yin (MA Transnational Media and Globalisation, 2011), who has built a career in television production and now works as Chief Representative of Star China International Media. For Jaz Rabadia (BEng (Hons) Mechanical Engineering, 2006; MSc Energy, Environmental Technology and Economics, 2010), the campaign was an opportunity to showcase her work as an Energy Manager at Debenhams and to help to promote an institution close to her heart. Jaz, explains more:
Since I left City four years ago, I've returned as a visiting lecturer, spoken at events for prospective students and been involved with alumni activities. The campaign was another welcome opportunity to stay connected and share my City experience.